From 1993 to 1996, the Senior Adult Day Program in Fort Worth, Texas, marketed itself to referral sources and expanded its service offerings, thereby doubling its enrollment, while significantly increasing the portion of its revenues derived from increased client fees.
The project was part of the Robert Wood Johnson Foundation (RWJF) Partners in Caregiving: The Dementia Services Program national program.
During the three years of the project, Senior Adult Day Program:
- Focused on strengthening referral relationships with physicians.
- Expanded and upgraded service offerings, including transportation, podiatry care and twice monthly cooking lessons.
- Increased daily attendance from 9.75 to 16, with total program enrollment more than doubling.
- Attained financial viability operating three days a week, though it was unsuccessful in a two-month trial offering five-days-a-week, extended-hour services.