Health Promotion Efforts Target Hard-to-Reach Youth and Senior Populations

Art and science of health promotion conference

The American Journal of Health Promotion held a conference, "Health Promotion Across the Life Span," on March 23–28, 1998, in Monterey, Calif. Approximately 596 health promotion/health care program managers, researchers, health care professionals and policymakers attended.

The conference focused on current trends in health promotion, the importance of health promotion programs for youth and seniors, effective strategies for reaching these groups and methods of facilitating behavior change.

Key Results

  • Health promotion practitioners and researchers and health care professionals had an opportunity to network.
  • Two new concepts were introduced: (1) the importance of providing health promotion to youth and seniors, and (2) the power of new technology to enhance program effectiveness.
  • Training seminars and workshops provided skills training to conference participants.
  • The American Journal of Health Promotion published the conference proceedings in its March 1998 issue and poster session abstracts in its July/August 1998 issue.


The Robert Wood Johnson Foundation (RWJF) provided $18,240 in support from October 1997 to April 1998.

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