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Advances in Communication Research to Reduce Childhood Obesity

April 1, 2013 | Book

More than 50 authors describe how communications profoundly shape our nation's activity and dietary practices in ways that are often challenging to track and evaluate.

Overview, The IOM Report, and Integrated Marketing Communications

April 1, 2013 | Book

An overview of childhood obesity, including the prevalence and global impact, numerous factors that contribute to this epidemic, and the immediate and future consequences that may result from childhood obesity.

Legal, Ethical, and Policy Implications of Advertising

April 1, 2013 | Book

Part II of Advances in Communication Research to Reduce Childhood Obesity emphasizes the current guidelines employed by private companies and the government to reduce food and beverage marketing to youth.

Measuring the Impact of Advertising Effects

April 1, 2013 | Book

This section of Advances in Communication Research to Reduce Childhood Obesity emphasizes the importance of defining characteristics of the digital arena so that we are better equipped to measure their influence on youth.

A Global Perspective of Food Marketing and the Role of Place

April 1, 2013 | Book

Several areas of the environment in which food marketing is particularly influential are examined in this chapter, including in and around schools and in-store marketing efforts directed toward children.

Racial/Ethnic Minorities and Community Empowerment

April 1, 2013 | Book

This section of Advances in Communication Research to Reduce Childhood Obesity addresses a number of community-level strategies for engaging youth of diverse racial/ethnic backgrounds in healthy eating.

Communicating About Physical Activity

April 1, 2013 | Book

Part VII of Advances in Communication Research to Reduce Childhood Obesity offers current strategies at the community, government, and industry levels to turn back the childhood obesity epidemic.

Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity

April 1, 2013 | Book

Part VII of Advances in Communication Research to Reduce Childhood Obesity offers current strategies at the community, government, and industry levels to turn back the childhood obesity epidemic.

The Robert Wood Johnson Foundation at Forty

October 24, 2012 | Book

This chapter of the Anthology provides the reader with some brief history of the Robert Wood Johnson Foundation.

To Improve Health and Health Care, Volume XV

October 1, 2012 | Book

This volume of the Anthology marks the 40th anniversary of the Robert Wood Johnson Foundation as a national philanthropy. This issue offers the reader a comprehensive view of the Foundation and its work over the past four decades.

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