Dates of Project: September 2008 to August 2013
Description: Industry spends about $2 billion a year marketing food and beverages to children, according to the Federal Trade Commission. Most such marketing promotes items high in calories, fat, sugar, and sodium and low in fruits, vegetables, whole grains, and essential nutrients.
The Food Marketing Workgroup pursued a wide range of research and advocacy activities designed to limit this marketing. Activities initially centered on producing a report card on companies’ food marketing policies, urging companies to improve their marketing practices and policies, and building support for voluntary guidelines proposed by federal agencies.
“The nutrition standards that companies were using were weak and full of loopholes.”—Margo Wootan, DSc, Center for Science in the Public Interest