Previous research indicates that Latino children have disproportionately high rates of obesity, and marketing of high-calorie and nutrient-poor foods and beverages is linked to overweight and obesity among children and youths in the United States. Funded through the Healthy Eating Research program, this article examines Spanish-language children’s television and its food and beverage advertising.
This study analyzed the ad content for 158 Spanish-language television shows for children and compared them to ad content for 139 English-language programs, collected between February and April 2009. Nutritional quality of advertised products were evaluated using the U.S Department of Health and Human Services’ (DHHS) food rating system.
This study shows significant disparities existing between the foods marketed on television to Spanish-speaking children as compared to English-speaking children, and should be considered in public health policy.