Minimizing tobacco-related harm by using a two-component solution founded on a harm reduction model could help place the marketing of harmful tobacco in the hands of organizations with goals consistent with aims of tobacco control.
The tobacco control problem can be lessened by analyzing the nature of the system currently supporting the use of tobacco and developing new approaches. Currently, the most acceptable form for tobacco for consumers is also the most harmful—making how tobacco products are marketed central to long-term solutions. A regulated market would structure an organization where the goals for marketing tobacco would be to minimize harm.
In a supplement to Tobacco Control, this paper outlines difficulties facing the tobacco control community. Funding for this article was provided by the Robert Wood Johnson Foundation.