Currently, there are few formal efforts that aim to decrease or eliminate youths’ exposure to unhealthy food and beverage marketing, and there is inconsistency in determining the type and frequency of advertising to children that should be allowed.
Part II of Advances in Communication Research to Reduce Childhood Obesity emphasizes the current guidelines employed by private companies and the government to reduce food and beverage marketing to youth. Self-regulation efforts, such as the Children’s Food and Beverage Advertising Initiative (CFBAI) and the Children’s Advertising Review Unit (CARU), encourage the food and beverage industry to advertise only healthier products to youth under age 12. However, qualitative research described in this section highlights the juxtaposition of views on self-regulation. Moreover, the First Amendment to the U.S. Constitution, which grants freedom of speech, could pose challenges for reducing food marketing to youth. Best and worst practices for food marketing to youth also are highlighted in this section.
A Look Inside Part II of Advances in Communication Research to Reduce Childhood Obesity:
Chapter 4: The Role of Ethics in Food and Beverage Marketing to Children by Drumwright M and Williams JD
Chapter 5: The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising by Graff S and Piety T
Chapter 6: Self-regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and CFBAI Do More? by Aoki Ralston J and Moore ES
Chapter 7: Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices by Harris JL, Weinberg M, and Javadizadeh
- 1. Overview, The IOM Report, and Integrated Marketing Communications
- 2. Legal, Ethical, and Policy Implications of Advertising
- 3. Measuring the Impact of Advertising Effects
- 4. A Global Perspective of Food Marketing and the Role of Place
- 5. Racial/Ethnic Minorities and Community Empowerment
- 6. Communicating About Physical Activity
- 7. Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity