Dates of Project: August 1, 2007–March 31, 2012
Field of Work: Prize competitions for games to address childhood obesity
Problem Synopsis: Youth tend to become less physically active in middle school, which increases their risk for obesity.
Synopsis of the Work: HopeLab Foundation, Redwood City, Calif., hosted an idea prize competition and then built an interactive, digital product to spur physical activity in middle school students, particularly those youth who are most likely to become obese.
Key Results: HopeLab Foundation collected 429 entries from 37 countries and 41 states for an online prize competition called Ruckus Nation. The entries were ideas for digital products designed to encourage physical activity in middle school-aged youth. Inspired by the competition, HopeLab then developed a commercial product, Zamzee, comprised of a wearable activity meter and rewards website.
Key Findings: Middle school-aged youth who used Zamzee increased their level of physical activity by an average of 59 percent—the equivalent of running nearly three-fourths of a mile per day.