RWJF Statement Regarding Walt Disney Company's Pledge

Pledge to help prevent childhood obesity through new marketing standards.

    • June 5, 2012

The following is a statement from Risa Lavizzo-Mourey, MD, MBA, president and CEO of the Robert Wood Johnson Foundation, regarding today’s announcement from The Walt Disney Company:

“The Walt Disney Company is taking strides to help millions of children lead healthier lives. Selling and marketing healthier foods and beverages, and providing more information about those options, will help children and families make healthier choices.

Disney has set a new bar that other companies and business leaders should strive to reach. The company’s new policy goes beyond commitments made by other businesses and recommendations made by the federal government to help prevent childhood obesity.

Having fun is an important part of growing up. But kids can’t have fun if they aren’t healthy. We commend Disney for recognizing that, and for making changes in their business model to help kids lead healthier lives.”

Risa Lavizzo-Mourey, MD, MBA
President and Chief Executive Officer