In 2007, the Maine legislature passed the first state law prohibiting brand specific advertising of certain unhealthy foods and beverages in schools. To help Maine schools comply with the law, the National Policy and Legal Analysis Network to Prevent Childhood Obesity (NPLAN) developed this fact sheet.
To comply with the law, schools need to eliminate all brand-specific advertising of "Foods with Minimal Nutritional Value" (FMNV). To do that, NPLAN encourages schools—with assistance from students, teachers, parents, staff, or community volunteers—to thoroughly survey school facilities and grounds for brand-specific advertising of FMNV.
Based on federal law, FMNVs include: