Young people are being exposed to a substantial amount of marketing for sugary drinks, such as full-calorie soda, sports drinks, energy drinks, and fruit drinks, according to a new study from the Yale Rudd Center for Food Policy & Obesity. The study is the most comprehensive and science-based assessment of sugary drink nutrition and marketing ever conducted.
Research data show that companies marketing sugary drinks target young people, especially Black and Hispanic youths. The report’s authors studied marketing by 14 beverage companies and examined the nutritional quality of nearly 600 products, including full-calorie soda, energy drinks, fruit drinks, flavored water, sports drinks, and iced teas, as well as diet energy drinks and children’s diet fruit drinks.
Researchers from the Rudd Center presented detailed findings of the study during the 2011 American Public Health Association’s Annual Meeting in Washington, D.C.