Food and beverage companies market extensively to children, even those as young as two. While industry self-regulation has made some progress toward promoting healthier choices, youths still are exposed to heavy advertising for unhealthy foods and beverages.
Federal policymakers are beginning to address the issue. In April 2011, an interagency group representing the Federal Trade Commission (FTC), U.S. Department of Agriculture, Food and Drug Administration, and Centers for Disease Control and Prevention proposed voluntary nutrition principles. The principles state that marketing should bolster healthier choices, such as vegetables, fruits and whole grains, and that unhealthy fats, sugar and sodium should be limited in foods marketed to youths.
Study: kids who watched TV programs w food ads ate 45% more food than those w ads for non-food items