Field of Work: Tracking risky behavior in the media
Problem Synopsis: Behaviors modeled on television reflect society, and certain audiences (e.g., adolescents) are likely to mimic or model demonstrated behaviors based on perceptions of risks or rewards involved. From a public health perspective, this "see-and-do" chain of events is especially troubling when it involves teenage audiences' exposure to media portrayals of rewards for risky activities like using drugs, alcohol, or nicotine; overeating; sexual intercourse; and interpersonal violence.
Synopsis of the Work: In late 2006, the Annenberg Public Policy Center at the University of Pennsylvania launched a website, YouthMediaRisk.org, to make data and findings of the center’s Coding of Health and Media Project (CHAMP) available to the public. CHAMP is a large multi-year content analysis of health risk behaviors portrayed in popular U.S. movies, television shows, music, music videos and internet use.
Key Results: Since late 2006, YouthMediaRisk.org has provided scholars and practitioners with access to CHAMP’s data on the health risk behavior content of U.S. popular media from 1950 to 2006. The website also provides a list of the Annenberg Public Policy Center’s publications based on CHAMP data.
- Economists Analyze Nine High-Risk Youth Behaviors
- Predictors of Sexual Risk Behaviors Among Newly Homeless Youth
- Use of Inexpensive Technology to Enhance Adolescent Health Screening and Counseling
- Researchers Analyze Major Adolescent Health Study and Find that School and Family Ties Protect Teens from Risky Behaviors
- Multi-State "Best Friends" Program Addresses Risky Behaviors Among Teenage Girls