A collection of slides charting smoking in the United States, the evolution of tobacco control and the role the Robert Wood Johnson Foundation (RWJF) has played in reducing smoking from 1991 through 2010.
These slides describe how RWJF accomplished this through:
- A public commitment, putting its prestige on the line;
- A $700 million investment over a 19-year period;
- An expanding circle of collaborators;
- Innovative, proactive tactics;
- A focus on pivotal achievements to drive significant progress well into the future.
The slides are an accompanying piece to the main report: The Tobacco Campaigns of the Robert Wood Johnson Foundation and Collaborators, 1991–2010.
- 1. Smoking in Movies and Television
- 2. Clearing the Air
- 3. Social Norms and Attitudes About Smoking
- 4. More than a Decade of Helping Smokers Quit
- 5. The Impact of Tax and Smoke-Free Air Policy Changes
- 6. RWJF's Tobacco Work
- 7. Major Tobacco-Related Events in the United States
- 8. Surgeon General's Reports on Tobacco
- 9. The Way We Were
- 10. Tobacco-Control Work, 1991-2010
- 11. IMPACT