Increasing Tobacco Cessation in America

A Consumer Demand Perspective

After decades of public health policy changes—tobacco tax increases, indoor clean air laws and other tobacco-control policies—youth tobacco use has declined. But adult tobacco use and particularly use among racial/ethnic minorities and lower-income populations has lagged behind declines in youth uptake.

Tobacco-cessation advocates are particularly concerned by the underuse of effective cessation treatments among disadvantaged and low-income populations. In three meetings in 2006, and a final national conference in 2007, the Consumer Demand Roundtable convened experts and innovators from different backgrounds, sectors and disciplines to explore how to increase the demand for evidence-based treatment and how to make treatments affordable, accessible and easier to use.

In a special supplement to the American Journal of Preventive Medicine, a variety of authors who participated in the Consumer Demand Roundtable present articles, commentaries and conceptual discussions about how we can do a better job as a nation in the next decade moving smokers from the periphery to center stage in designing and implementing tobacco-control policies and treatments.

This paper introduces the supplement, which reflects the view that increased consumer demand for evidence-based tobacco-cessation products and services would lead to more people attempting to quit and, ultimately, more people succeeding at quitting smoking.