Evaluation shows progress has been made by the Consumer Demand Roundtable, particularly in shifting the field to a new way of thinking. An initial assessment of the Consumer Demand Roundtable (CDR) was conducted in 2008 in order to guide ongoing efforts of the National Tobacco Cessation Collaborative to expand the demand, reach and use of effective tobacco-cessation treatments. Thirty tobacco-cessation leaders who had participated in at least one CDR meeting or conference (held between December 2005 and June 2006) were interviewed by telephone in May and June of 2008.
Some results of the evaluation:
The ultimate impact of the CDR will depend on continued testing and refinement of its ideas and products, and continued leadership and support for promising strategies and innovations.
This article is part of a special issue on tobacco cessation in the March 2010 edition of the American Journal of Preventive Medicine.