Dates of Project: June 2006 through January 2009
Problem Synopsis: By 2005, one in four Americans had a family member who struggled with addiction. In 2005, there were 23.2 million Americans who needed treatment for their illicit drug or alcohol abuse problems, but only about 10 percent received the treatment they needed.
Synopsis of the Work: HBO ran a 90-minute documentary, "Addiction," as part of the Addiction Project that aimed to increase awareness that addiction is a chronic brain disease. In addition, Join Together distributed DVDs of "Addiction" to addiction treatment organizations and individual treatment providers.
The Robert Wood Johnson Foundation (RWJF), the National Institute of Alcohol Abuse and Alcoholism (NIAAA) and the National Institute of Drug Abuse (NIDA) supported the 90-minute documentary and also funded a 30-city outreach campaign. Join Together, Faces & Voices of Recovery and Community Anti-Drug Coalitions of America (CADCA) conducted the mobilization effort to promote the series.
Key Results of the Show: HBO used all of its digital platforms in showing and promoting the Addiction Project. These include the HBO main service, multiplex channels, HBO On Demand, podcasts, web streams and DVD sales. The major components of the Addiction Project included:
Key Results of the Outreach: Join Together, Faces & Vocies or Recovery and CADCA conducted a grassroots outreach that targeted 30 cities.