Staff at the Association of State and Territorial Health Officials (ASTHO) and its Michigan-based subcontractor, TSI Consulting Partners, developed a program to train state health officials in strategic effectiveness skills. An emphasis on strategic effectiveness is designed to help state health officials articulate their vision for public health, gain acceptance for that vision, promote public support for public health and provide tools to measure results.
Agencies from eight states contracted with ASTHO for strategic effectiveness services during the first year of the program. State health officials at each participating agency produced a new strategic map or plan to capture the vision for their agencies and the performance outcomes they would measure.
ASTHO produced a variety of marketing materials and branding tools in order to sustain its strategic effectiveness consultation service and generate revenue.