Field of Work: Leadership development to promote physical activity.
Problem Synopsis: In 1996, the landmark Surgeon General's Report on Physical Activity and Health drew national attention to the problem of physical inactivity and its health consequences for Americans. In response to the report, three major health-promoting organizations-the American Heart Association, the American College of Sports Medicine and the American Alliance for Health, Physical Education, Recreation and Dance-joined together to establish the National Coalition for Promoting Physical Activity. By 1999, the coalition had grown to include some 170 organizations representing public health, physical activity, medicine, science, business, recreation and other fields. By 2000, the coalition needed additional resources to fulfill its. Specifically, the coalition needed to build its capacity.
Synopsis of the Work: From 2000 through 2006, the National Coalition for Promoting Physical Activity built its capacity to serve as a national "voice" for the physical activity movement and its ability to sustain itself.