Researchers from the University of Massachusetts Medical School in Worcester, Mass., created a videotaped soap-opera-style drama, "The Challenge of Being Healthy: Martha and Sandra's Story," for use in interventions designed to increase physical activity and improve diets among low-literate and illiterate Hispanic individuals who have diabetes or are at risk of developing the disease.
The researchers evaluated the video with focus groups and found:
- Focus group participants could accurately recall the information relayed through the story.
- Both healthy Hispanic individuals interested in diabetes prevention and those with diabetes found the videotape appealing and could identify with the behavior-change issues portrayed by the characters.
The Robert Wood Johnson Foundation (RWJF) provided $50,000 to help fund this unsolicited project from mid-December 2002 to mid-March 2005.