From 1999 to 2004, staff at North Carolina's Department of Health and Human Services, Raleigh, N.C., advanced its tobacco use prevention and control mission by establishing three youth-led tobacco use prevention centers across the state.
The centers provided a platform for project staff to foster youth-led tobacco use prevention planning and advocacy and to provide leadership development to participating youth.
- Project youth advocated for and achieved 100 percent tobacco-free schools in two of the three targeted counties of the project — Durham and Buncombe counties. New Hanover County already had tobacco-free schools.
- Project youth worked to reduce noncompliance with state law prohibiting the sale of tobacco to minors by securing pledges from vendors of tobacco and increasing the number of smoke-free establishments frequented by youth.
- Project staff conducted four multi-day leadership training events during 2001–2003, as well as local training events.
- Staff conducted two radio campaigns highlighting tobacco-free schools and a tobacco-control initiative in movie theaters. These complemented a separately funded statewide tobacco-control campaign featuring six radio messages on the subject by Governor Hunt and teenagers from his "Youth Advisory Team."
- A total of 142 television, radio and print items reported on the project, focusing on youth involvement in tobacco prevention and control.
The Robert Wood Johnson Foundation (RWJF) provided a grant of $1,993,698 in support of this project between October 1999 and July 2004.