Project staff at Home Front Communications, Washington created and distributed to local television stations a video news feed to raise public awareness about new hospital pain management standards.
The video news release was part of a larger communications effort undertaken by the American Alliance of Cancer Pain Initiatives, Madison, Wis., in consultation with Burness Communications, Bethesda, Md., to publicize the release of the pain standards.
The project was part of the Robert Wood Johnson Foundation's (RWJF) national program Targeted End-of-Life Projects Initiative.
Broadcast journalists used the video news feed to create 242 stories in 104 markets across 39 states.
The estimates of what the news coverage would have cost if purchased ranged from a low of $87,340 to a high of $349,360.