In 2002 and 2003, AcademyHealth, a nonprofit health policy resource center and professional association in Washington, developed Connecting the Dots, a communication campaign to educate key audiences on the value and impact of health services research.
Knowledge generated by health services researchers has led to programs that:
Yet health services research remains under-funded and underused in part because, unlike biomedical research, the public and policy makers do not understand its impact on health.
Staff at AcademyHealth reported the following results:
Project staff designed an education campaign called Connecting the Dots: Transforming Health Care Through Research to highlight the connections between research and its practical applications to improved health.
The campaign strategy identified four key audiences—policymakers, health services researchers, advocates and the media—and developed targeted messages for each group.
The project team created materials for the campaign including: