From 1995 to 2002, the Jacksonville Jaguars Foundation, Jacksonville, Fla., and the Jacksonville Jaguars football team ran an array of projects to discourage smoking among fans and area youth.
In 1998, the Institute for Child Health Policy located at the University of Florida, Gainesville, carried out an assessment of the project.
The team used stadium signage and public address announcements during games to present antismoking messages to fans and incorporated similar messages in many of its publicity and community outreach efforts.
It also required local youths participating in its Honor Rows Youth Incentive Program, which awards free seats at Jaguars games to youth who meet certain academic, behavioral and public service goals, to sign a pledge not to use tobacco, alcohol or other drugs.
The Jacksonville Jaguars Foundation also collaborated with RWJF to develop the Sports Philanthropy Project (ID# 038221), designed to improve the practice of philanthropy by professional sports teams.
The assessment of the Honor Rows program found that: