In 2001, the Twenty-First Century Initiative, Washington, did post-film production and market outreach for a one-hour documentary titled, John Gardner: Uncommon American.
Narrated by Richard Dreyfuss, this documentary is the first account of the life and accomplishments of John Gardner. Gardner helped define and shape our nation's civic society yet he is largely unknown by Americans.
The documentary, which was produced by Tom Simon of Working Dog Productions, aired nationally on 33 PBS stations in the top 50 markets from October through early November 2001.
The initiative mounted an aggressive promotional effort to assure interest in, airing of, and viewing of the film that included: