Between 1997 and 2001, the Alcohol Research Information Service, a nonprofit organization in Lansing, Mich., undertook a project to increase circulation of its publications, develop a Web site and become self-sustaining.
The Alcohol Research Information Service delivers news and information on alcohol, tobacco and other drugs to prevention practitioners in the field.
It collects information published in journals, trade publications, news reports, the Internet and other sources, and makes it available in a reader-friendly format through two publications:
- Monday Morning Report, a four-page bi-weekly newsletter.
- The Bottom Line on Alcohol in Society, a 96-page quarterly journal.
The Alcohol Research Information Service:
- Published 86 issues of Monday Morning Report. Approximately 4,000 extra copies of a double issue covering the May 1998 Alcohol Policy Conference XI in Chicago were also distributed.
- Published 14 issues of The Bottom Line, including several single-topic issues, such as one that addressed alcohol industry marketing strategies toward minorities.
- Surveyed 600 readers in January 2001, with 200 responding. Among the findings:
- Ninety percent of readers work in the substance abuse field, either in research, education, treatment, prevention or public policy.
- Most would prefer that alcohol issues remain the primary focus of the organization and its publications.
- Implemented a business plan in January 2001 designed to render the organization financially self-sustaining.