In 1999 and 2000, Balch Associates of Oak Park, Ill., assessed the Robert Wood Johnson Foundation's (RWJF) Last Acts® campaign for improving end-of-life care so that RWJF and other Last Acts stakeholders might understand the components and dynamics of the campaign and consider ways to increase their effectiveness. RWJF funded the assessment.
Last Acts is a national communications campaign RWJF began in 1995 and ended in 2005. It was a coalition of more than 800 national health and consumer groups that work to:
The project was part of the RWJF program, Targeted End-of-Life Projects Initiative, which supports projects to improve care at the end of life.
Balch Associates, a team of qualitative researchers, assessed the structures, strategies, products and processes of Last Acts to identify the kinds of impact they were having on end-of-life care. Key findings included the following:
The evaluators recommended that Last Acts:
RWJF made Last Acts a national program and set up a national program office in August 2000; the program ended in 2005.