Wisconsin Public Television hosted Safe Night USA, a one-night national youth substance abuse and violence prevention program held simultaneously in over 1,100 cities in all 50 states on June 5, 1999.
The event was also broadcast live in Los Angeles, Milwaukee, and Washington, D.C. About 1 million youth participated in the activities.
The broadcast was simulcast by 90 percent of US public television affiliates and by Black Entertainment Television (BET), reaching a significant number of African-American youth and leaders.
Local affiliates of the 10 national partnering organizations (which included The Boys & Girls Clubs of America, the 4-H National Council, and 100 Black Men of America, Inc.), as well as community organizations, sponsored Safe Nights USA activities.
A self-evaluation, based on site reports, planner questionnaires, and youth surveys after the Safe Night USA event provided strong evidence that Safe Night USA met its goals.
Safe Night USA received national media coverage, including ABC's "World News Tonight" and articles in TV Guide and the Los Angeles Times.