The Educational Broadcasting Corporation, New York, produced a five-hour Public Broadcasting System (PBS) series on addiction and recovery hosted by Bill Moyers.
The National Opinion Research Center Chicago, conducted a telephone survey to evaluate the effect of the series on viewers' attitudes about addiction and recovery.
"Moyers on Addiction: Close to Home," a five-hour series, was broadcast over three consecutive nights, March 29–31, 1998. The series covered tobacco, alcohol, and illicit drugs in five segments:
A national 1-800 hotline telephone number and local hotline numbers broadcast with the series received more than 2,656 calls for help in the week of the telecast.
A PBS telephone survey that measured the impact of the broadcast found that 80 percent of respondents reported they were more aware of possible solutions to addiction as a result of seeing the series.
The principal investigator reported the following findings: