From 1993 to 1996, Resources for Seniors (RFS) opened a fourth adult day center in North Raleigh, N.C., and a began a program of aggressive marketing of it.
The project was part of the Robert Wood Johnson Foundation (RWJF) Partners in Caregiving: The Dementia Services Program national program.
The North Raleigh center opened in October of 1993.
Average daily attendance increased from fewer than 10 per day in 1993, to more than 19 per day in 1996.
From a quarterly deficit of $4,800 in late 1993, revenues increased to a net quarterly profit of $3,900 by mid 1996.