From 1996 to 1998, staff at CareAmerica Health Plans, a for-profit health insurer in Southern California, launched its CareXchange SCB (Service Credit Banking) program in Glendale, Calif.
The CareXchange SCB sought to help elderly people remain healthy, independent, and in their homes by enlisting volunteer caregivers to provide supportive services, such as transportation, medication monitoring, shopping and light housekeeping. As an incentive, each caregiver received credits that can be redeemed for similar volunteer services.
The project was part of the Robert Wood Johnson Foundation (RWJF) Service Credit Banking in Managed Care national program.
Afterward: In 1998, Blue Shield of California purchased CareAmerica. Blue Shield established a new department, Senior Outreach & Volunteer Services, wherein the program was housed.