From 1996 to 1997, researchers at the Creighton University School of Medicine, Omaha, Neb., developed an interactive multimedia video program designed to assist low-income pregnant and postpartum smoking women to quit smoking.
Researchers also pilot tested the intervention on a sample of low-income pregnant smokers attending Women, Infants and Children (WIC) clinics in Omaha.
National surveys indicate that approximately 30 percent of all women in their childbearing years smoke cigarettes; many of them continue to smoke during pregnancy and child-rearing.
The interactive film modules were designed based on phone surveys of 49 WIC clients and three focus groups with 27 WIC clients as well as with WIC staff.
Difficulties in the recruitment and retention of participants prevented the gathering of conclusive data about the intervention's effectiveness. The results, however, suggest that the intervention is worthy of further investigation, especially since it is potentially low cost and easy to disseminate.