From January 1994 to September 1997, Kathleen Hall Jamieson, PhD at the University of Pennsylvania, Annenberg School for Communication, evaluated the role of the media in the health care reform debate and created an archive directory of the coverage that took place during that debate.
It was the first large-scale, multi-methodological examination of the news media's impact on the public's attitude about a public policy issue.
Jamieson and her colleagues collected and analyzed newscasts and print reports on health care reform, as well as televised, print, and radio ads. They also conducted a study in six cities to assess the public's impressions of the debate.
A follow-up survey evaluated the impact of the RWJF-funded NBC special "To Your Health," which aired June 21, 1994.