The Puerto Rican Family Institute (PRFI) implemented Proyecto HEAL through its Bushwick Child Placement Prevention Program, which serves more than 300 children in Brooklyn. PRFI's Proyecto HEAL mission was "to provide all children of Bushwick with complete physical, screening, and health care interventions."
The project was part of the Robert Wood Johnson Foundation (RWJF) national Program to Address Sociocultural Barriers to Health Care in Hispanic Communities.
Initially, in 1992, PRFI enrolled 15 youths in a program addressing "health related issues within a culturally friendly format," and seven parents in a program designed to empower parents as health care consumers. Upon request of families in the community, it then channeled Proyecto HEAL funds into direct preventive pediatric health care during program years two and three (1994–1995), making it unique among project sites.
In years four and five, after the national program office disallowed direct service provision, PRFI began Proyecto Juventud, a program designed to educate teens to become better health care consumers by connecting youth with elected officials.