During 1994 and 1995, staff at Rock the Vote took advantage of the highly visible policy debate about health reform to educate young people (ages 16 to 24), a disengaged group dubbed Generation X, about the health care system, various health reform proposals, and behaviorally linked health problems that disproportionately affect youth.
Rock the Vote is a non-profit, non-partisan organization that engages youth in the political process by incorporating the entertainment community and youth culture into its activities.
Project staff produced the following:
- "Rock The System: A Guide to Health Care Reform," a 36-page illustrated pamphlet written by a variety of journalists, which provided an overview and details on health reform issues.
- A series of seven video PSAs distributed to local stations and cable networks, which focused on health care issues.
- Six short films entitled "Out of Order," which focused specifically on health issues of concern to young people.
- The "Out of Order" Resource Guide, which contained a comprehensive list of phone numbers and addresses of national and state organizations specializing in health issues.