Supporting the Convergence Center's Project on Nutrition and Wellness to increase U.S. consumers' demand for healthful dietary choices, Phase 1
This initiative will support the Project on Nutrition and Wellness in seeking to reduce and prevent childhood obesity and other nutrition-related chronic diseases by increasing the demand for healthier dietary choices among U.S. consumers and identifying cross-sector strategies that will build marketplace incentives for the production and marketing of healthier foods. The Convergence Center for Policy Resolution will use two interlocking strategies to achieve these goals: (1) convening roundtable and workgroup discussions to create a forum that fosters trust, cooperation and shared understanding among a diverse group of public health, public interest and private-sector stakeholders whose collective knowledge and influence can impact nutritional health in the United States on a widespread basis; and (2) analyzing existing consumer market research to identify innovative solutions for addressing marketplace and consumer barriers that adversely affect consumer demand for healthier choices, with particular attention to lower-income and racial/ethnic communities and populations at highest risk for obesity. Deliverables include a road map of recommendations for public and private-sector alliances and actions; a synthesis of existing consumer market research on factors affecting household food choices that could be harnessed to change business practices and consumer preferences; and a report and multimedia materials for disseminating lessons learned.
Amount Awarded $400,000.00
Awarded on: 1/10/2013
Time frame: 2/1/2013 - 7/31/2014
Grant Number: 70649