Supporting Families USA's two-pronged strategy to rally key state partners and communities of color for expanded coverage options

This grant supports a "boot camp" for key consumer health advocates to provide the necessary skills and knowledge to ensure that: (1) the maximum number of people gain access to coverage, and (2) the voice of consumers is heard in policy debates on implementation of the Affordable Care Act (ACA) and on related health policy issues, such as cost containment in publicly financed health care programs. The boot camp will focus on general issues and advocacy tools and will not instruct advocates with respect to direct or grassroots lobbying activities. It will also continue to support media work under a previous Robert Wood Johnson Foundation (RWJF) grant aimed at educating and informing communities of color about their health care options under ACA. Deliverables will include: the staging of a day-and-a-half training for approximately 100 consumer representatives; a training and training materials for journalists serving communities of color that focus on how to better cover ACA implementation and containment of health care costs; increased coverage by journalists of color of ACA implementation and related health policy issues; a series of columns in minority media outlets about ACA implementation, health care cost containment, and other health policy issues; an expanded story bank with stories from families of color and outreach to journalists working in communities of color about this resource; and a satellite radio and/or TV tour. Families USA will not use RWJF funds for any form of lobbying.

Grant Details

Amount Awarded $300,000.00

Awarded on: 12/12/2012

Time frame: 12/15/2012 - 12/14/2013

Grant Number: 70584


Families USA Foundation Inc.

1225 New York Avenue, N.W., Suite 800
Washington, 20005-6156


Ronald F. Pollack
Project Director