Beginning on January 1, 2014, more than 40 million uninsured Americans will be eligible for health coverage options because of the Affordable Care Act (ACA)--all of the uninsured except those not legally in the country. However, the fulfillment of this promise will require a far-reaching, diverse, multifaceted outreach initiative to inform the uninsured about available coverage and help them enroll. For this reason, Enroll America intends to mobilize the private sector to launch an ambitious public-education and advertising campaign in cooperation with the Department of Health and Human Services (HHS). Private-market involvement is critical because HHS does not anticipate having ample enough funds for public-awareness activities related to enrollment opportunities under ACA. This grant to Enroll America will support development of a formal, multifaceted campaign that will include: (1) descriptions of and cost estimates for staffing and consulting needs; (2) descriptions of the roles of different players, including business leaders, health care providers, government agencies, field and grassroots organizers, celebrities; (3) an analysis of the relationship between Enroll America and those carrying out campaign activities at the state and local levels, including how these activities should be coordinated; and (4) a menu of options for public-education campaigns based on various resource levels.
Amount Awarded $150,000.00
Awarded on: 12/19/2012
Time frame: 1/1/2013 - 4/30/2013
Grant Number: 70609