Establishing the Food Trust as a national hub for healthy food financing to increase healthy food outlets in underserved areas

This grant supports the Food Trust as a hub lead in coordinating and advancing an advocacy campaign to increase the number of retail outlets for healthy foods that receive funding from food-financing initiatives in underserved communities. The Food Trust will be part of a larger infrastructure, which will include a lead advocacy organization and six hub leads (one organization for each advocacy target), each coordinating activities related to specific policy targets. Robert Wood Johnson Foundation (RWJF) staff will manage the work of the Food Trust and will coordinate that work with efforts of the lead advocacy organization. The Food Trust will develop and implement an evaluation framework for real-time improvements and course corrections. As deliverables, the Food Trust will mobilize its network of local, regional and national partners to: (1) strengthen the capacity of city- and state-level community development financial institutions (CDFIs) and community development corporations (CDCs) to fund retail outlets for healthy foods; (2) encourage CDFIs and CDCs to apply for and use the resources of the federal Healthy Food Financing Initiative to open outlets for healthy foods; (3) collaborate with major industry groups to conduct outreach and education to spur grocery operators to open healthy food outlets in underserved areas; and (4) provide technical assistance to diverse constituents to increase healthy food outlets in underserved areas. The Food Trust will not use RWJF dollars for lobbying purposes.

Grant Details

Amount Awarded $339,170.00

Awarded on: 12/17/2012

Time frame: 12/15/2012 - 12/14/2013

Grant Number: 70564


Food Trust

One Penn Center
1617 John F. Kennedy Boulevard, Suite 900
Philadelphia, 19103-1824


Brian D. Lang
Project Director