Advancing the Choosing Wisely campaign to build awareness about the importance of avoiding unnecessary medical care

This project will leverage and expand the reach of the 2012 Choosing Wisely campaign of the ABIM Foundation to raise awareness about the importance of avoiding unnecessary care; spur physicians, patients and other health care stakeholders to discuss medical tests and procedures that may be unnecessary or cause harm; and prepare providers, patients and other stakeholders to decrease unnecessary health care utilization. The campaign launched in April 2012 with nine specialty societies, representing more than 370,000 physicians around the country, each developing and releasing a list of five specialty-specific interventions that are overused. These lists of "Five Things Physicians and Patients Should Question" (top-five list) include recommendations for physicians and patients to consider when making decisions about the most appropriate care for an individual patient. Key deliverables will include: (1) dissemination of top-five lists from up to 16 specialty societies to practicing physicians; (2) the spread of information about Choosing Wisely recommendations by up to six Regional Health Improvement Collaboratives; (3) outreach to diverse consumers with plain-language information about overuse; (4) a minimum of one report summarizing stakeholder activities and lessons learned; (5) a survey of 600 physicians on their attitudes toward waste and overuse and changes they have made in their practice; and (6) a Choosing Wisely summit, including a Capitol Hill briefing.

Grant Details

Amount Awarded $2,500,000.00

Awarded on: 12/13/2012

Time frame: 12/15/2012 - 4/14/2015

Grant Number: 70434


American Board of Internal Medicine Foundation (ABIM)

510 Walnut Street, Suite 1700
Philadelphia, 19106-3699


Daniel B. Wolfson
Project Director