This project will provide resources, tools and expert consultants to members of the Interfaith Center on Corporate Responsibility (ICCR) to continue engaging and advising institutional investors and corporate management of many of the nation's most powerful food and media companies on their efforts to reduce obesity and improve access to healthy foods. ICCR members have harnessed their collective power as shareholders in seeking to change the four Ps of food/beverage marketing (product, promotion, price and placement). This project will strengthen ICCR's efforts with multiple food and beverage manufacturers (e.g., Kellogg's, General Mills, Kraft, Coca-Cola, Dr Pepper Snapple Group), food retailers (e.g., Kroger, Wal-Mart), the fast-food-restaurant industry (e.g., McDonald's, Darden, YUM! Brands), and media companies (e.g., Disney, Viacom, Time Warner) and focus them more effectively on reducing youths' consumption and youth-focused marketing of the low-nutrient/high-calorie, food/beverage products, which contribute most to the childhood obesity epidemic, especially among children in the racial/ethnic and lower-income communities who are at highest risk.
Amount Awarded $200,000.00
Awarded on: 10/15/2012
Time frame: 11/1/2012 - 11/30/2013
Grant Number: 70458
475 Riverside Drive, Suite 1842
New York, NY, 10115-0034