Improving access to affordable foods and reducing exposure to unhealthy-food marketing in the Latino community to reduce childhood obesity, 2012-2014

This grant supports the National Council of La Raza (NCLR) in leveraging its national voice and credibility--as well as its network of affiliates, its relationships with small businesses, and its corporate board of advisers--to advance a child-nutrition agenda for the Latino community. Recognizing a challenging federal policymaking environment, this project will work to shift industry practice to provide a healthier food environment by increasing healthy-food outlets in Latino communities and by reducing Latino youths' exposure to the marketing of unhealthy foods. This project will raise awareness among all stakeholders--in food production and regulation and the media--of Latinos' needs and concerns related to child nutrition by: (1) producing issue briefs with policy recommendations, memos and short papers for key audiences that will be posted on NCLR's website; (2) conducting briefings and panels at its annual conferences; and (3) building a national speakers bureau of small businesses and community spokespeople who understand food-marketing practices to advocate healthy-food initiatives. Working with its corporate advisory board, NCLR will foster a dialogue with private industry and secure at least one solid commitment from a major corporation that impacts the food industry to eliminate practices with harmful impacts on children.

Grant Details

Amount Awarded $389,906.00

Awarded on: 9/24/2012

Time frame: 10/1/2012 - 9/30/2014

Grant Number: 70138


National Council of La Raza (NCLR)

Raul Yzaguirre Building, Suite 600
1126 16th Street, N.W.
Washington, 20036-4804


Eric C. Rodriguez
Project Director