Identifying disruptive business models and culture-change strategies to deliver network-centric care at scale
This grant supports a planning and development process to explore how widespread adoption of personal-care networks can improve health and social outcomes for isolated older adults and individuals with disabilities. Estimates are that more than 80 percent of the care provided to older adults and individuals with disabilities comes from families and friends. This informal personal support is not well organized and is not connected in any systematic and meaningful way to the formal health care system. With two previous grants from the Robert Wood Johnson Foundation, the PLAN Institute for Caring Citizenship developed Tyze Personal Networks, a web-based service that creates and coordinates secure online personal networks for people who are isolated, vulnerable, and/or experiencing life challenges, such as serious illness and/or disability. More than 7,000 users are showing us how these personal networks can improve health and social outcomes for older adults and individuals with disabilities, while also leading to better care coordination with providers. RWJF is also seeing innovations on the model being created by individuals, patient communities, and providers. However, adoption has been slow due to a lack of awareness and understanding of how to use a personal network. The goal of this project is to identify ways to accelerate adoption of this model. Deliverables will include: (1) identification of three possible business-model innovations to accelerate distribution of personal online networks; (2) a strategic framework that addresses both barriers to and supports for personal networks; and (3) identification of marketing and communications vehicles to support widespread adoption of personal networks.
Amount Awarded $632,116.00
Awarded on: 7/12/2012
Time frame: 8/1/2012 - 5/31/2013
Grant Number: 70131