Defining strategic approaches to policy actions that reduce youths' exposure to unhealthy food marketing, 2012-2013

This grant will continue Robert Wood Johnson Foundation (RWJF) support for the Berkeley Media Study Group in coordinating activities of the Food Marketing Workgroup (FMW), a network of more than 120 organizations and academic experts in the United States (including the majority of RWJF-funded research, action and advocacy grantees). FMW provides the nexus for building consensus, momentum, and progress in national, state and local advocacy for reducing the marketing of unhealthy foods to children and for encouraging more-effective industry self-regulation to reduce youths' exposure to such marketing. With continued funding, FMW will: (1) link and coordinate advocates and researchers (including RWJF staff and those representing RWJF-funded research programs) through regular calls and meetings; (2) broaden and strengthen its membership, particularly by involving more organizations representing low-income communities and communities of color; (3) strengthen public demand and incentives for stronger industry self-regulation; (4) pursue a campaign to improve restaurant meals for kids; (5) continue to spur research to support its key advocacy needs; (6) host quarterly conference calls among its members to share information and fashion strategy and other calls warranted by current events; and (7) organize meetings with policymakers and industry representatives. FMW will not use RWJF funds for lobbying.

Grant Details

Amount Awarded $200,000.00

Awarded on: 5/8/2012

Time frame: 4/15/2012 - 1/14/2013

Grant Number: 69976


Public Health Institute

555 12th Street, 10th Floor
Oakland, 94607-4046


Lori E. Dorfman
Project Director


Margo G. Wootan
Project Director