Providing marketing and business support for a collaborative effort to facilitate consumer choice in health care by rating health practitioners
This project will develop and implement plans to locally market reports comparing physician quality, produced through collaboration between Consumer Reports (CR) and three Aligning Forces for Quality (AF4Q) alliances. A second purpose is to develop sustainable business models that can support the ongoing costs associated with the development and updating of these quality reports. This project will further support efforts of the Robert Wood Johnson Foundation's Health Practitioner Ratings and Consumer Choice project, through which CR and three AF4Q alliances (Massachusetts Health Quality Partners, Minnesota Community Measurement, and Wisconsin Collaborative for Healthcare Quality) will publish co-branded physician-quality comparisons using CR's multimedia tools. Reports that compare physician quality identify areas for improvement; guide consumer choice with information on how effectively local doctors treat common conditions, and provide employers and insurers with data to use in choosing high-quality providers and plans. CR will also publish a separate national publication on prevention that will include ratings of local providers' performance on prevention testing such as heart/vascular and cancer. Key deliverables will be development and implementation of local marketing plans and development of business models to support the ongoing costs of developing the quality reports.
Amount Awarded $100,000.00
Awarded on: 12/10/2011
Time frame: 12/15/2011 - 6/14/2013
Grant Number: 69727