Engaging parents in a national grassroots effort to improve the nutritional quality of school foods
This grant supports MomsRising in educating parents about and building much-needed momentum for school-food nutrition. Nearly one-third of children and teens are overweight or obese in the United States, and improving the nutritional quality of foods and beverages served and sold in schools can have a significant impact on this health crisis. The program, titled Healthy Foods in Schools, will generate public demand for only healthy foods and beverages in schools by: (1) launching at least three multilayer education and engagement campaigns on school-food issues; (2) educating and engaging current MomsRising members and adding at least 40,000 more members; and (3) generating new traditional and social-media hits in the blogosphere and on Twitter. MomsRising will work closely with the Robert Wood Johnson Foundation (RWJF) Communications team, PreventObesity.net and the Kids' Safe and Healthful Foods Project, co-sponsored by RWJF and the Pew Charitable Trusts. MomsRising will not use any RWJF funds for lobbying.
Amount Awarded $500,000.00
Awarded on: 12/7/2011
Time frame: 12/15/2011 - 2/28/2013
Grant Number: 69471