Raising awareness of low-income people and communities of color about benefits of the Affordable Care Act and how to access coverage

The purpose of this project is to educate low-income communities and communities of color about the new options for health insurance coverage available to them as a result of the Affordable Care Act (ACA). Through this grant, Families USA will improve an existing story bank, which stores personal accounts of individuals' struggles with obtaining and keeping health insurance; deepen relationships with journalists working for news outlets with predominantly minority audiences; secure earned media coverage of how ACA will affect communities of color; hold trainings for journalists who work for outlets serving a minority population; and conduct radio and satellite media tours. Deliverables will include: (1) 100 stories for Families USA's story bank; (2) a training for journalists that focuses on health policy issues; (3) six ACA fact sheets/briefs written for the media; (4) 10 to 12 op-eds in news outlets that cater to a minority audience; and (5) two satellite radio or TV media tours. The Foundation may rebrand fact sheets and briefs created through this grant and repackage them for use on the Foundation's Health Policy Connection Website and Multicultural Newsroom.

Grant Details

Amount Awarded $340,000.00

Awarded on: 11/17/2011

Time frame: 12/15/2011 - 12/14/2012

Grant Number: 69614


Families USA Foundation Inc.

1225 New York Avenue, N.W., Suite 800
Washington, 20005-6156


Ronald F. Pollack
Project Director