Under this grant, the University of North Carolina Food Research Program (UNCFRP) will continue its multiyear evaluation of the industry-led Healthy Weight Commitment Foundation (HWCF) initiative to remove one trillion calories per year from products sold by HWCF-member companies by 2012, and 1.5 trillion calories per year by 2015. This objective, industry-independent, two-part evaluation will assess and report: (1) the extent to which HWCF companies as a group meet their pledged annual calorie reductions by 2012 and 2015; and (2) the effects of HWCF reductions in the average daily caloric intake of U.S. children and adolescents ages 2 through 18 by 2012 and 2015, with a primary focus on children 6 through 11 years of age, children in low-income households, and children in racial/ethnic populations at highest risk for childhood obesity. Deliverables will include: multiple meetings of UNCFRP and Robert Wood Johnson Foundation staff with the Evaluation Advisory Committee formed to inform evaluation methods; multiple meetings with HWCF leadership and evaluation liaisons; five to ten reports and published papers summarizing major results; a public report on findings in this phase of the evaluation; and a proposal for evaluation activities for Years 3 through 7.
Amount Awarded $2,046,769.00
Awarded on: 6/8/2011
Time frame: 6/15/2011 - 6/30/2012
Grant Number: 68793