Making the economic case for reversing the epidemic of childhood obesity

This grant supports development of a report on the economic costs of childhood obesity. As the most recent federal elections have shifted congressional representation to a more fiscally conservative outlook, the Robert Wood Johnson Foundation (RWJF) intends that this report will present objective economic analysis in a manner and style acceptable to policy makers. The project's overarching themes will reflect the six policy priorities that RWJF has identified as most important to reversing the childhood obesity epidemic by 2015. RWJF has coordinated its investments--in building the evidence of what works and in demonstrating action to improve communities and schools--to support policy and environmental changes that will improve access to healthy foods and safe places to play and will decrease disparities. It is intended that this report will make the economic case for childhood obesity prevention by demonstrating the current and projected costs of childhood obesity to taxpayers, individuals, families, communities and businesses. The Campaign to End Obesity will use existing research and economic-forecasting tools to evaluate these costs. The report will also make the connection between obesity policy and value-based outcomes by providing examples of the types of obesity prevention policies that are most likely to be economically successful. Activities to prepare the report will include identifying a nationally well regarded economist to complete the initial analysis and to develop messages that will position the document for a follow-on policy and media push.

Grant Details

Amount Awarded $143,330.00

Awarded on: 5/11/2011

Time frame: 5/15/2011 - 4/30/2012

Grant Number: 68927


Campaign to End Obesity

805 15th Street, N.W., Suite 650
Washington, 20005-2281


Stephanie E. Silverman
Project Director