This grant supports Mission: Readiness in engaging retired high-ranking members of the military as advocates to help the Robert Wood Johnson Foundation (RWJF) reach its goal of reversing the childhood obesity epidemic by 2015. Mission: Readiness, a nonprofit, bipartisan organization of senior retired military leaders who support investment in America's youths, will conduct activities at the federal and state levels to spread its message that childhood obesity, the leading medical reason why applicants fail to qualify for military service, is a threat to national security. Deliverables linking childhood obesity and national security will include: (1) at least two letters from Mission: Readiness members citing research on the potential danger to the country; (2) three to five research briefs targeted to states that are home to key federal policy makers; (3) at least two media-worthy events featuring retired generals and admirals; and (4) a new report on the topic. Mission: Readiness will not use RWJF funds for lobbying.
Amount Awarded $300,000.00
Awarded on: 9/29/2010
Time frame: 11/15/2010 - 11/14/2011
Grant Number: 68216